Understanding the Main Concepts

On every publication, we claim that every screening is an event.
But what does it mean?
And in what way does it differ from a conventional VOD?
We wrote a whole article on the topic, so here, we’ll cover only the most practical principles.

THE PRINCIPLES

  • Every screening has distinct beginning and end time: That means the time in which the film is available. That time frame can be of any length, even a few years, although we strongly suggest that if you want to you use the system that way (very long availability periods), you should consider a VOD, a field in which we also expertise.
  • Users must confirm their participation in every screening individually: There is an exception to it. We call it a Magic Link, which can used in very specific cases. We recommend on the individual registration process for two main reasons: (1) Enhancing copyright protection. (2) Developing relationship with your audience.
  • Every screening consists of some interaction with the audience: It can either by conducting a Zoom meeting, integrating a live video (from a venue), sending notifications (real time messages) to the screening page, allowing users to text-chat between themselves etc.
  • A screening can have actually no main film at all: Some of our clients use it to broadcast workshops, masterclasses and pitching events. But they usually have some video integrated as an insert.
  • All elements are under one roof: Manage users, send email and text ,messages (SMS), monetize, stream, meet, lecture, broadcast, export, calculate revenue to you or to your partners (through the Revenue Share feature). No need to move between different applications, although integration with CRM, accounting and newsletter application is very easy.
  • We offer a concept, not just technology: Talk to us. We have some ideas based on much experience. For example, should you allow users to be late to a screening and event (yeah, we have an article on that too) ? Is it a good to open the Q&A on a social network in parallel? What are the pros and cons of letting the audience participate actively in a discussion (“meeting”) versus having them to watch and listen to a director and moderator (“webinar”) ?