Movies Everywhere allows you to analyze traffic and engagement in two axes:
- Per film.
- Per event.
As you might already know, an event on Movies Everywhere can contain multiple films, which play in a playlist.
And one film can be part of many events (for example, if it’s screened twice, each time to a different audience).
That is why we can benefit from each one of the axes – film or event, as they provide us different perspectives about popularity, usability, marketing and engagement.
If you feel unsure about the concept of an Event on Movies Everywhere, please see the article Understanding the Main Concepts
Analytics can be accessed either centrally form the dedicated Analytics menu or from within the event page (Overview tab).
Alternatively, access the Analytics through the Event > Overview.
The analytics allow you to get insights (about either films or events) in two parameters:
- Number of users (viewers / participants).
- Minutes watched.
While the former (viewers) is an excellent metrics for measuring elements like marketing and promotion (i.e – how much we succeeded in attracting audience to a film or an event), the latter (minutes watched) is a good parameter for engagement: How much did we succeed in keeping our audience in the page.
Frequency and Date Ranges
By default, the system will show you analytics for the time you open it (“today”), but can choose other time frames as well.
The frequency measure is automatic and today stands on 30 minutes sampling rate, so you can relate to the data as an average of the activity that took place within 30 minutes.
E.G – 10 new users that entered and 10 left during a 27 minutes period between two sampling points, will result in no data change.