A festival or a public screening are magical: many people gather at the same time, lining up near the entrance to the movie theater, taking their seats, waiting for the screening of a new film to begin. A sense of anticipation and excitement, whereby the screening is followed by a Q&A session, in which the audience can meet the filmmakers . Movies Everywhere aspires to follow that spirit through online screenings. The process begins with pre-registration and confirmation a few days in advance, then a reminder is sent to viewers before the screening, which invites them to a branded screening page. The screening starts exactly at the set time and is followed by an online Q&A session, which takes place in the same page.